Online Ad Expert
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Online Ad Expert

Online Ad Expert's Proven Pay Per Click Methodology

When it comes to allocating an advertising budget, Online Ad Expert has developed methods that have been shown to consistently produce a positive return on investment. "We've developed our knowledge to the point that we can be truly confident about the actions we take with regards to PPC," says OAE founder Jerod Solomon. "In an advertising medium that is intentionally designed by the search engines to be a bit of a black box, that is an accomplishment that comes only with experience."

Jerod has managed PPC for companies ranging from travel agencies to network engineering firms, and has managed more than a million dollars in Pay Per Click advertising expenditure. Over the years, he has developed a proven system which is focused on return on investment.

Phase 1 (Account Setup Phase): This iterative process is the first step in working with Online Ad Expert. In Phase 1, we will take steps to learn everything possible about your product or service in order to create the most efficient PPC campaign possible. We will then study your goals and find the best way to achieve them within your budget. Even though we're not paid to assist in website development, we're available to advise our clients in this area because we've learned that a successful PPC campaign depends on a solid, optimized website. Also critical in this phase is Online Ad Expert's proven (and rare) system of using exact match keywords almost exclusively. Most PPC companies use broad match far too often for the sake of convenience, and capture irrelevant, expensive traffic as a result. Although our method requires us to do much more work, we've found that the extra effort is worth it. For more on the account setup phase, see the diagram below or call us at 818-268-6090.

Online Ad Expert

Phase 2 (Initial Account Management Phase): Another repeating process, this phase is designed to dig into the core of what is working in the PPC account, and what is not. In most cases we are able to determine the return on investment for the "initial run," and then fine-tune the account for optimal performance. Depending on your budget, we can then expand the campaign to minor search engines such as Yahoo and Bing. The most important part of this phase is A-B ad testing - a process in which we create multiple ads within your account and test them against each other to discover the advertisement with the highest click-through-rate (CTR).

Online Ad Expert

Phase 3 (Continuing Management and Maintenance): The effectiveness of a PPC campaign varies significantly over time due to outside factors such as competitors raising or lowering bids, search engines making algorithm changes, and customers changing their search habits. For this reason, we offer ongoing account management, which entails continued ROI analysis, bid adjustments, A-B ad testing, and reporting.

Online Ad Expert

Online Ad Expert
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Online Ad Expert
Online Ad Expert